SIGLO
Siglo is the future of mobile transactions and connections in the high growth growth market paid by brand sponsors to improve access to the network. Siglo is a financial and digital block-chain protocol. Siglo smartphones users use the protocols, roads to work, anytime or schedule that allows them to login to the internet, they can win. The first Siglo app has 1.2 million users in Pig.gi, Mexico and Colombia. While emerging markets continue to grow and see economic growth, multinational and local brands are showing great interest in reaching this community. As the economy continues to grow and enter the internet, Pig.gi offers solutions for new consumers,
In addition, Siglo offers a comprehensive solution for pay-as-you-go users first by removing barriers that hinder the participation of the digital economy, such as high costs.
In emerging markets, increased access to cellular connectivity is undeniably creating new economic opportunities. We look forward to empower smartphone users in this market by removing barriers that previously prevented them from participating in the digital economy.
Siglo will also offer brand scalable solutions to connect with customers in some of the fastest growing markets in the world. Transactional deductions of ecosystem benefits from unchanged and auditable textbooks on the Ethereum block, including brand transactions, user transactions and user-to-user transactions. By tokenizing mobile airtime access, Siglo will be able to facilitate increased uninterrupted user access to the network through the creation of a decentralized mobile network.
Background
We built Siglo for the success of our Android Pig.gi app, which has been used by more than one million smartphone owners in Mexico and Colombia to access the internet, adding a block layer above the previously established data chain point, called Piggy .gi coins More of 65% of these users are not labeled. Launched in 2016, Pig.gi has generated over one billion impressions for its brand partners, the brand has received over 1 million consumer opinions, and we have distributed 45 million Pig.gi coins to users. We have collected a lot of new data that maps the customer's journey from the initial discovery to the final transaction.
Solve the problem
In the Mexican market, 61% of adults do not have bank accounts and by 2016. In Latin America, 85% of smartphone connections are paid in advance. For these users, a 500MB income takes between 8 to 40 hours of work, based on average wages and top-up costs in Mexico and Brazil. Getting top-ups for cellular connectivity requires travel to supermarkets, gas stations or small roadside shops . By using the Pig.gi app, this user can get airtime toptime during their trip, at home, or whenever their schedule allows them to interact with the app - giving them the ability to connect more than ever.
Siglo Token
To provide top-ups in scale, the Siglo token will be launched as the first token that allows providers and brands to provide consumers directly with mobile connectivity in exchange for engagement. We hope that the Siglo token generation will measure platform expansion that will provide benchmark access to airtime as well as expand ecosystems in new and future markets. As the user grows, our data set becomes stronger and demand for data increases.
Siglo's value proposition is unique because it is launched into a market where significant loyalty and participation has been achieved through the existing Pig.gi user base of 1.2 million users in Mexico and Colombia.
The token economic challenge is to balance the volatility of a free-floating token with the need for a currency that faces stable users in a market where advertising costs and mobile credit costs vary. The problem will be discussed in two levels:
Siglo tokens that allow exchange rates in Siglo applications, for example between Pig.gi apps and other Siglo apps
off-chain chain connectivity that matches the price of local market products, such as Pig.gi coins granted to users when they interact with content and brands.
While today, the Siglo protocol will be used in Pig.gi apps with Pig.gi coins, in the future, this could be reward coins or points distributed in different markets with tariffs that are a function of mobile airtime costs, advertising costs, and value local fiat currency.
The value of these off-chain chains varies between market and application, but still at the cost of local products. To purchase products and top-ups from local carriers, users can exchange their data coins. In stage 2, users can also purchase Siglo tokens with coins to exchange them on third party exchanges for other tokens or between different Siglo apps in the future - we aim to build exchange exchanges between protocol and peer to peer transfers. .
Although Siglo token prices in the open market fluctuate, local top-up prices in Pig.gi coins remain stable. It is desirable for transactions by users, especially in emerging markets, where it has no understanding of the financial dynamics.
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